The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.
Their formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. They use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.
R+Co's award-winning line of haircare products feature unique ingredients and benefits designed to deliver immediate, high-performing results while keeping hair and scalp health at top-of-mind. All their formulas are color-safe, heat and UV protective, vegan, cruelty and gluten-free, and without harmful ingredients such as parabens, sulfates (SLS or SLES), mineral oil and petrolatum.
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.
Since the beginning, Redken’s mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This “Beauty Through Science” philosophy is a vital part of the brand’s heritage and has engendered many of the industry’s most technologically advanced products. Every aspect of the Redken brand is true to its unique mix of core values.